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Marks & spencer: a case study in international retailing ilan alon, phdassistant professor of international business department of business administration and economics state university of new york brockport. Wal-mart : international strategy: case study brief history wal-mart is the biggest chain of retailer and consumer, which provides a large number of quality products under one roof. Business policy/strategy (13) business statistics (9) consumer behaviour international case competition & forum about ivey publishing why ivey publishing.